Google Links Up with Spotify

Google Links Up with SpotifyPhoto courtesy of Guglielmi/Stone/Getty Images

Last night some interesting rumors emerged about a potential link between Google and popular music streaming service Spotify. Reports from tech website Recode revealed that Spotify has taken on a new board member – the chief business officer of Google, Omid Kordestani. Sources also reported that one of Google’s former executives, Shishir Mehrotra (who recently stepped down as YouTube’s Vice President of Product last month), will become a special advisor to Spotify’s CEO, Daniel Ek.

Keep in mind that there are also reports that the new head of Youtube, Susan Wojcicki, once expressed interest in buying Spotify, should it ever go up for sale. However, currently there are no talks of a sale underway, so these two appointments appear unrelated so far. Additionally, Google has been planning on launching a YouTube subscription service, YouTube Music Pass, that would compete directly with Spotify. This would be the second music service offered by Google, following the launch of Google Play Music All Access in 2011.

While Kordestani’s appointment to Spotify hardly dictates that Google is plotting an acquisition. However, it does raise interest in the search-engine giant’s plans. Many speculate that Google should grab Spotify if it has the opportunity. With over 10 million subscribers, a $4 billion valuation, and plans for an IPO this fall, it might be a valuable investment.

Google spokesperson declined to comment about Kordestani’s new position, but did reiterate a statement Google has used before concerning Google’s plans for streaming music services, focusing on upcoming YouTube services.

“We’re always working on new ways for people to enjoy YouTube content across all screens, and on giving our partners more opportunities to reach their fans and generate revenue. We’ll be adding subscription-based features for music on YouTube with this in mind, and look forward to sharing them with music fans.”

In the end, Spotify now counts two more established executives among its ranks that are bound to make an impact. Google is spreading its influence by dipping its fingers into Spotify, and will likely boost recognition of its own online music platforms in the meantime.