“Hold Still” for Slow Magic’s New Album

Hold Still for Slow Magic New AlbumPhoto courtesy of wordpress.com
Slow Magic shared a new track today titled “Hold Still” from his new album, How To Run Away (you can listen to the single on soundcloud here). Slow Magic’s new album How to Run Away is prepped for release on September 9th via Downtown Records. The album title is fitting, seeing as Slow Magic describes his sound as “music by your imaginary friend”. Following the cryptic 2012 “”  album , Slow Magic has since released lead single ‘Girls’, a descontructed chillwave track with a loose tropical pulse and bouncing, handcrafted vocal samples.

Our favorite track off of the  “”  album  (a truly un-searchable title, to be honest) is beach-house track Corvette Cassette (watch the slightly psychedelic video here). Much like your imaginary friend, Slow Magic is known for keeping a low profile, and sports a colorful animal mask in any public appearances. Mysterious and masked,  you’ll find it hard to describe both the person behind the music and the music itself. With no lyrics to go by, the sound fits under the vast umbrella of ‘electronic’ music. It’s escapist and transcendent, both upbeat and wistful. It’s the type of music that facilitates blissed-out chilling,  or that could serve as a soundtrack for late night drives or study sessions.

When asked how to describe his sound, Slow Magic says there’s always trouble placing genres: ” I just kind of want to make music that embodies this playful, crazy thing that nobody really understands.” As far as lyrics goes, he says that ideally his music will be “universal — anyone who speaks any language can relate….I feel like some people can still sing along because there are some vocals but not very many words.”
Listen to Slow Magic’s “Hold Still” here, and his lead single “Girls” here.
Slow Magic will perform at Capitol Hill Block Party in Seattle this weekend, before venturing back to Europe for a summer tour. He’ll return to the States in the fall following How to Run Away’s release, headlining a North American tour alongside Kodak to Graph.
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