Pornhub Launches Adults Only Record Label

Courtesy of rocklab.it
Courtesy of rocklab.it

The antithesis of teen-pop and boy bands has arrived; Wednesday, September 24th, Pornhub officially launched Pornhub Records along with a contest to find the “ultimate” anthem for Pornhub. The winner of the contest will receive $5,000 to make a music video, which will receive placement on Pornhub TV and is guaranteed a minimum of 500,000 views, what with the site’s 40 million daily views. “We’ve always seen a strong music presence from the beginning of Pornhub,” says Matt Blake, company head of PR and marketing. “Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them.” Winning the contest does not, however, guarantee a deal with Pornhub Records.

The label is still in the process of garnering acts, despite the fact that earlier this summer artists debuted singles, like Coolio’s NSFW video for “Take It To The Hub”, electronic producer FaltyDL’s “Some Jazz Sh-t,” with a surprisingly SFW video of an empty bed, and oddball genius Xiu Xiu’s NSFW music video for the aptly named “Black D-ck,” which acquired close to 73,000 views over the course of eight months. Along the same lines, Rammstein’s absolutely NSFW video for “P-ssy” has received hundreds of thousands of views on Pornhub even though it debuted on a different site in 2009. “A&R is a work in progress,” Blake says to Billboard. “Right now it’s all about forming relationships and understanding how this all works. We’re focused on distributing through the platform and digital sales,” with physical releases possibly coming at a later stage.

Pornhub Vice President Corey Price told Billboard, “We’re looking for acts that aren’t necessarily porn-focused. We’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.” The site-wide rule requiring all entrants to be at least eighteen years of age still applies to the Pornhub Song Search Contest, which will close submissions on November 30th. About fifty submissions have already been received since Pornhub announced the contest. “Producers, music technicians, everyone in the business you could imagine,” Price adds. “There’s erotic folk, rap, country — everybody has come to us.” Entrants don’t necessarily even need to be in the music business. Sixty-five days left until Pornhub stops accepting entries.

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