The Grammy Awards aired on February 8th, and the show continues to have an impact on music sales two weeks after its air date. The awards show earned 24.8 million viewers and included performances from Beyonce, Sam Smith, Ed Sheeran, Annie Lennox, Beck, Hozier, and other recording artists. Since the Grammys aired, the twenty-six songs that were performed sold over two million downloads in two weeks. Consequently, the performed songs, combined with the album sales from each performer, also sold 2.77 million units.
Ed Sheeran‘s “Thinking Out Loud” performance at the Grammys helped the single generate 584,000 downloads in two weeks. Kanye West, Rihanna, and Paul McCartney‘s “FourFiveSeconds” moved 442,000 downloads since their performance, Sam Smith’s “Stay With Me” sold 199,000 units, and 305,000 downloads of Hozier’s “Take Me to Church” were also purchased after the show aired. The album sales from the performers also received a significant gain; a total of 729,000 copies of the albums were sold since February 8th. Sam Smith made the biggest impact on charts by selling 181,000 copies of In The Lonely Hour. Before the Grammys aired, Beck’s Morning Phase had only sold 2,000 copies. After the show aired, the Album of the Year winning project managed to sell 75,000 copies.
For the record, Kanye West just recently admitted he never listened to Beck’s Morning Phase, until a few days ago. The rapper appeared on Power 105.1’s The Breakfast Club and he said he just listened to the album, but he didn’t give the project a great review. West simply saidMorning Phase was “kind of good.” Besides the never-ending Beck controversy, the rapper finally addressed the criticism he received by not saying anything in regards to the tragic deaths of Mike Brown and Eric Garner.
West said he purposely remained silent because his dad asked him to stay out of it, the rapper’s father is a former Black Panther and one of the first Black photojournalists for the Atlanta Journal Constitution. “My dad is like one-hundred times smarter than me and one-hundred times more social than me. That’s my only parent, so I have to listen to him, sometimes,” West told the radio station. He added, “I think he’s just trying to be protective of his son. I can’t run in front of every bullet.” West also revealed he is working with the Nation of Islam leader, Louis Farrakhan, on a documentary about the leader’s music. Farrakhan is a classically trained violinist, and the documentary will shed light on his musical talents.