Durex Campaigning for First Sexually Explicit Emoji: A Condom


In an obvious effort to target millennials and younger generations, condom company Durex is pushing a campaign that will eventually bring a condom emoji to smartphones everywhere. The condom emoji the company has in mind is light blue, shaped like a regular condom and even includes the bubble at the tip of the inflated condom.

In this surge of sexual references, it appears one major concern has been forgotten: how are emoji-constrained millennials supposed to connect the value of safe sex to an emoji? An umbrella, perhaps? But really, that’s a stretch. That is the issue Durex laid out to take on with its brand-new #CondomEmoji campaign, which ambitiously plans to ask the unicode consortium – the regulating body of people who choose what becomes an emoji – to include a brand-new condom to the main lineup of approved emojis.

It’s truly a golden age for suggestive emojis. Let’s go through all the euphemistic emojis for sex organs. The eggplant is obviously the popular choice, but even more innovative gutter-minded texters could appoint suggestive relevance to hotdogs, ink pens, joysticks and a host of various other slightly penis-shaped daily items, many thanks to Apple’s most recent upgrade.

The campaign was timed to end on World AIDS Day on December first. Based on a study conducted by the prophylactic business, around one third of youths ages 16 to 25 choose not to care about safe sex, and nearly half of youths in the same age group of 16-25 do not think about HIV as an actual threat to themselves or their peers.

“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections, including HIV and AIDS,” according to Karen Chisholm, Durex’s marketing director.

In addition, the study found that 8 out of 10 youths are a lot more comfortable speaking about sex in emoji terms. The condom emoji would certainly be the first sexually explicit emoji, if authorized. However, if approved, it likely won’t appear on your smartphone for at least another year.