Ed Sheeran: “Don’t” Music Video Review

edsheeran.com
edsheeran.com

Ed Sheeran released the music video for his single “Don’t” on August 5th, 2014. The second single off his sophomore album “X” which was released in June 2014, “Don’t” was the cathartic response to a bitter breakup and supposedly began as a riff on Sheeran’s phone. The track was debuted on SNL in April 2014, and it was back then that he told Rolling Stone about the beginnings of the song, saying it was inspired by a romance he had with another singer, who happened to sleep with one of Sheeran’s close friends while they were all staying in the same hotel. Ouch. Let’s squelch any rumors now, though, because “Don’t” is definitely not about Taylor Swift. As Sheeran told Rolling Stone, “It’s 100 percent not about Taylor. Taylor’s one of these people that if you piss her off and she writes a song about you, it’s not good news for you. I’ve never dated Taylor. I’ve dated a few singers, though.”

Heavy stuff indeed. The music video, however, has a much more happy-go-lucky vibe to it. Directed by Emil Nava, the music video opens with a young guy, who looks absolutely nothing like Ed Sheeran himself, sleeping on a trashed mattress outside in some abandoned area of Los Angeles. He wakes up and reverse-dances his way back (or is it forward?) to his house, where he puts on a shirt while multitasking as he gets ready to head back out the door. From there he continues Poppin ‘n’ lockin’ through three progressively nicer homes. In one, a family eats dinner off of trays in front of the TV, and our guy busts some moves with a pair of Beats By Dre headphones which he smoothly passes off to the little boy in front of the TV. Nice subtle advertising there. Next he’s in sync with a hot breakdancing chick who knows how to work it with a pizza box. Finally, he arrives at a mansion where he knocks twice before entering, puts on a suit, and then floats ala The Matrix in the grand stairwell.

It’s a rags to riches story, told through breakdance, with the dancing dude ending up in an L.A. mansion, floating on an inner tube in the pool with his fingers laced together behind his head. A classic “made it” tale, that probably applies to Sheeran himself, as well as many other music artists. The music video is inspirational. We’re not all born into it, so PPcorn wishes you a lucky break!

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