Zedd and Selena Gomez have released a 70s inspired music video for their single, “I Want You to Know.” The video has already garnered over 80 million views. Fans have been anticipating the release of the video due to the rumored relationship between the two artists as well as the positive reception to the single. The song premiered at number one on the US iTunes dance charts and was featured on Zedd’s second studio album.
Selena Gomez is the main focus of the video. The majority of it features her dancing in the center of a crowded dance floor. However, the simplicity is a welcome change from overly styled videos. There aren’t any choreographed dances or elaborate sets, which could have been boring, but Gomez does a wonderful job of catching the eye of the viewer. The vibrant energy that she gives off is captivating. Although she is dancing alone for the majority of the video, her friends Raquelle Stevens and model Gigi Hadid are spotted dancing alongside her for a few seconds.
She is giving off some serious 70s vibes with her wardrobe. Gomez wears a v-cut red bodysuit that is tucked into high-wasted belted jeans. Her hair is styled down to her waist in voluminous curls that accent the huge hoop earrings on her ears. The audience members dancing underneath the disco ball with Gomez are also decked out in sequins and 70s inspired outfits. Colored strobe lights are continually flashing through the club, and the outfits catch the light beautifully, adding to the psychedelic aesthetic of the video.
Throughout the video, there are flashes of Zedd and Gomez’s face, which are overlaid with colorful filters and kaleidoscope effects. He also appears as a mirage in the corner of club and disappears as if he were a ghost. This added a really nice layer to the otherwise simple video. Zedd appears as a manifestation of her inner thoughts. The editing of the video was fast paced, which matched the tempo of the song and the movement of Gomez’s voice very well.
The disco theme of the video was simple yet effective. The song is a party anthem, and the video was reflective of this. Gomez was gorgeous, and the editing and pace of the video kept up with the flow of the song. It leaves the viewer ready to groove and ready for another collaboration between Zedd and Selena Gomez.