Shake Shack is one of the most popular fast-casual restaurants right now. The burger-slinging chain offers a variety of options and appeals to carnivores and vegetarians alike. However, despite all the press the company has gotten, there are still some facts about it that most people don’t know. Here, we present our list of 15 things you didn’t know about Shake Shack. Well, what are you waiting for? Check it out for yourself below!
Number Fifteen: Shake Shack Has a Secret Menu
Like many restaurants of its ilk, Shake Shack has a special menu it doesn’t display but customers can still order from. Items on its secret menu include a BLT and a garden dog, which is a vegetarian hot dog featuring relish, cucumber, pickle, tomato, onion, celery, salt, mustard and peppers on a Martin’s potato roll.
Number Fourteen: The Chick’n Shack Was a Two-Year Project
Most people don’t think of a chicken sandwich as something that takes two years to perfect, but then again, most people aren’t Shake Shack. The company’s culinary director, Mark Rosati, had his team try many different types of chicken sandwiches before trying to develop their own. He said that people overwhelmingly liked fried chicken more than grilled chicken, which swayed them toward a fried chicken sandwich. No surprise there!
Number Thirteen: The Chick’n Shack Was Inspired by a French Culinary Technique
In fact, the sandwich was inspired by a style of cooking called sous-vide. Cooking meat sous-vide leads to evenly cooked and extremely juicy meat, and this is exactly what Rosati wanted for the Chick’n Shack. While the company doesn’t actually use the sous-vide technique for the Chick’n Shack, the effect on the sandwich is the same.
Number Twelve: A Shake Shack by Any Other Name
While Danny Meyer was considering names for the company, there were many that came before Shake Shack. In fact, the chain could have been named Custard’s First Stand, Dog Run, or even Custard Park.
Number Eleven: It Probably Wouldn’t Exist Without Eleven Madison Park
Eleven Madison Park is the super-fancy restaurant also owned by Danny Meyer. While the restaurant is starkly different from Shake Shack, the two once had a symbiotic relationship. For the first three years of its existence, the food for Shake Shack was actually prepared at Eleven Madison Park!
Number Ten: The Success of the Burger Was a Surprise
Seriously! Though it’s hard to think of the restaurant without its signature burgers now, it was initially designed to focus on the concretes (the frozen custard desserts).
Number Nine: Danny Meyer Never Thought There Would Be More Than One
Just like the success of the burger was unpredictable, Meyer never thought there would be more than one Shake Shack. Now he has to worry more about clamoring fans trying to steal the ShackSauce recipe than he does about opening another Shake Shack.
Number Eight: Only One Shake Shack Lacks Indoor Seating
And it’s the one in Madison Square Park. That one was also the very first Shake Shack, and it now offers heat lamps to accommodate its customers.
Number Seven: There’s Water Under the MSP Location
Here’s another reason the Shake Shack in Madison Square Park is special: there’s a stream running under it! Though not officially confirmed, a river runs beneath the park that Meyer is “pretty confident” runs beneath the store there.
Number Six: Each Location Is Designed for its Neighborhood
If you’ve been to more than one location, then you may have noticed that the layouts inside can be quite different. This is done on purpose! Each Shake Shack is designed in such a way that it fits in perfectly with the neighborhood it’s in. For example, the DUMBO location features a fireplace and the Theater District location features bulb lights.
Number Five: Every Location’s Menu Is Different
It might sound strange, but it’s true! While each location’s menu features the same staples, they all have their own custard flavors that feature local products specific to the neighborhood the location is in.
Number Four: It’s Expanding to St. Louis
Meyer recently announced that by 2017, Shake Shack will have a location in St. Louis! This must come as a pleasant surprise to its Midwest fans as it will be the very first location in Missouri.
Number Three: It Celebrates Local Music
Every year, the company has a Burger Beats Contest that allows customers to submit local bands to be included in the store’s Spotify playlist. The winners will also be given a $150 gift card. That’s a win/win!
Number Two: It Serves Breakfast
But not in every location! Interested customers can get a taste of their delicious breakfast sandwich at JFK airport and the location in Manhattan’s Grand Central Terminal.
Number One: The Original Location Has a 24/7 Camera Customers Can View
It’s called the Shack Cam, and it’s there so customers can gauge how busy the location is. We hope you enjoyed our list of 15 things you didn’t know about Shake Shack!