Ferrari was established in Modena, Italy in 1939 as a purely racing car manufacturer. Its first road car was introduced into the automobile market in 1949 and the brand quickly became a top luxury sports car corporation. We are reviewing seven interesting facts you might not know about it!
Number Seven: Most Expensive Brochure
Ferrari is so elite even its brochures are overpriced. In 1980, a brochure for Ferrari 250 Le Mans was auctioned for £1,070 ($1,522) in Monaco. It still holds the world record for the most expensive brochure ever sold.
Number Six: Alfa Romeo Origins
In 1920, Enzo Ferrari was employed by Alfa Romeo as car designer and team driver. In 1939, he left the company to founded his own car manufacturer.
Number Five: Ferrari’s Logo Honors a WWI Pilot
The famous horse from Ferrari’s logo was created in honor of Francesco Baracca, a famed Italian World War I flying ace who died in action in 1918. The prancing horse was his family’s coat of arms for centuries and it was the pilot’s war emblem as well.
Number Four: Red Wasn’t their Pick
Ferrari is widely associated with the color red, especially in car competitions. However, that wasn’t Enzo’s decision. The international Automobile Federation (FIA) picked the color for all Italian racecars competing in the Grand Prix. Modern Ferraris come in many different colors, but 45% of all of their cars sold today are actually red.
Number Three: Merchandise Is Big Part of the Business
The brand gets royalties from many different things: their merchandise provides them with almost $2 billion every year, in addition to the money they make from Abu Dhabi’s Ferrari World—a huge, crazy-looking theme park. A Ferrari F14T at 1:8 scale model alone is a whopping $5,400!
Number Two: One of its Cars Required Purchase Approval
Back in 1962, whoever wanted to purchase the new Ferrari 250 GTO had to get a direct approval from Enzo himself. The car was $18,000 when it was released in the U.S.
Number One: The Fiat Story
Enzo Ferrari applied for a position at Fiat when he was young, but got rejected. In 1969, Fiat purchased 50% of the company (extended to 90% after Enzo’s death in 1988) due to Ferrari’s need for an infusion of capital. Both Italian car manufacturers finally parted ways earlier this year. We hope you enjoyed reading through our list!