Lancome: 6 Things You Didn’t Know About the L’Oreal Subsidiary

Lancome is a French fragrance, skin care and cosmetics house and one of the world’s leading luxury beauty brands. Today, the company is one of L’Oreal’s luxe lines and one of its biggest assets. Keep reading to find out some interesting pieces of trivia about the French beauty company!

Number Six: Failed No Advertisement Policy

Armand Petitjean, the founder of the company, was very assertive about his no-ad policy. While Lancome did advertise in magazines before Petitjean died, his opposition to marketing was well-documented. L’oreal acquired the brand in 1964 and completely changed its marketing strategy.

Number Five: Lancome’s Male Spokespeople

In 2007, British actor Clive Owen became the face of Lancome’s male fragrance and skin care lines. Before Owen, Rory Marshall fronted Miracle L’Aquatonic in 2003, and Matthieu Kassovitz was the spokesperson for Miracle Homme in 2001. To this date, they are the only three males to be spokespeople for the brand.

Number Four: An Eighty-Year-Old Product

Lancome started as a fragrance house in 1935. One year later, Petitjean expanded his business into skincare with his Nutrix repair cream. Nutrix became an instant best-selling product and it’s still available today under the same old formula!

Number Three: Digital Retouching Controversy

A Lancome ad featuring Julia Roberts got pulled by the UK’s Advertising Standards Authority (ASA) due to the heavy, misleading airbrushing used on the picture. L’oreal admitted to having digitally altered the image. Due to Roberts’ policy stating that no one can see her unretouched images, it couldn’t be proved to what extent the photograph had been manipulated.

Number Two: Lancome V. America

In Petitjean’s words: “Why did I create Lancome? Because I had seen that two American brands had taken control of the beauty industry. A French brand should be up alongside them.” Those two American brands were, most likely, Revlon and Avon.

Number One: Disputed Perfumes

Can scents be copyrighted? That’s the debate that arose in 1994 when Lancome filed a lawsuit against Dutch cosmetics house Kecofa. Kecofa had been selling their perfume “Female Treasure” since 1993, which suspiciously resembled Lancome’s renowned Trésor Eau de Parfum. The court initially rejected the claims, stating that a scent could not be copyrightable. Eventually, Lancome won the case and Kecofa was sanctioned. That’s the end of our list about Lancome. Thanks for reading!