Periscope is a new addition to the mobile app world, but it has climbed its way to the top in record time. This Twitter-controlled app has so much to offer to its users, and we are here to show you all of the benefits to this revolutionary concept! All you have to do is keep scrolling!
Number Eight: A New Technology
If you haven’t yet jumped onto the Periscope train, were here to fill you in on what it’s all about. The technology just emerged in 2015, so it is understandable if you don’t yet know what this app is. Periscope is a mobile application designed to allow users to “see the world through some else’s eyes” through social broadcasting. After creating a user account, anyone from anywhere in the world can become a broadcaster.
Number Seven: Success from the Start
Periscope hit the app store in 2015, thanks to creators Kayvon Beykpour and Joe Bernstein. The two masterminds sparked the idea as early as 2013 while visiting Istanbul. After protests broke out nearby, the two wanted to see what was going on, but were disappointed when Twitter wasn’t broadcasting the issue. Feeling that people would enjoy an app that offers important and helpful broadcasting, they created the social media app.
Number Six: Twitter Takes Over
Just as these two creators were about to release their app under their company name, Bounty, Twitter swooped in on the idea. Feeling that this app would perform better than Meerkat (a similar app) associated with Twitter, they bought the app for somewhere between $50 and $100 million. In retrospect, it proved to be a great investment.
Number Five: Building a Name
As soon as this app hit the market, it was wildly popular. So popular, in fact, that it was named by Apple to be the iPhone App of the Year in the very same year it debuted. After just six months, Periscope has attained over 10 million users.
Number Four: The Marketing Game
As users got used to the app, businesses began conspiring about using this social media destination as a marketing tool. However, many advise against using it for this purpose. Admittedly, this app can be extremely beneficial for companies to establish brand transparency through user interaction. However, as with all social media, posting opens the door to more problems and community backlash.
Number Three: Taking Over T.V.
Since October, the Periscope platform finally has gained the ability to come right to your television. This revolutionary technology has teamed up with apple to become available from any Apple T.V. Since this development, they have begun taking over the entertainment industry by replacing television with cultured and educative broadcasts that promote interactive discussion.
Number Two: All the Stats
The emergence of the Periscope app hit the youths of the world hard. Over the globe, the app has become most popular in the United States, Turkey, and Brazil- mainly among 16-34 year olds. This new technology has become so successful that it is estimated users are watching an estimated 40 years-worth of live broadcasting daily.
Number One: Being Successful on Periscope
The key to success through Periscope is all about constant interaction. The app offers a chart for better management of all interactions, and will even give you performance statistics after a broadcast. However, if you aren’t interacting with comments and questions on your account, your viewers will leave you. We hope you enjoyed the eight things that you need to know about the Periscope app!