Some sweet stuff is happening for Bob Marley. Not only did the reggae artist posthumously make the Billboard Top 10 this week, but Ben & Jerry’s just launched a new Bob Marley ice cream flavor (no, its not cannabis).
33 years after the icon’s death, Bob Marley and the Wailers’ 1984 album, Legend, has finally hit the Top 10 on the Billboard 200. The greatest hits collection includes classics like “Is this Love,” “No Woman, No Cry,” “Three Little Birds,” “Buffalo Soldier,” and “Get Up, Stand Up.” It is now Bob Marley’s highest-charting album to date.
Legend soared from No. 100 to No. 5 this week, thanks to a timely discount from the Google Play store. The price slashing took the full album down from 9 dollars to 99 cents in honor of its 30th anniversary. This move ignited a 1,166% increase in sales. Of the 41,000 purchases this week, about 38,000 of them came from Google Play. The No. 5 hit has now surpassed his only other Top 10 album, Rastaman Vibration, which hit No. 8 back in 1976.
“We love to celebrate artists like Bob Marley whose music is timeless and beloved,” says Gwen Shen, Google Play’s Head of Global Music Partner Management. “Our hope is that this promotion … will introduce his music to the next generation of fans and continue his legacy.”
A generous price cut like this is a very nice gesture from Google Play. Although the company would not disclose any numbers, label sources say that they are still paying Universal full price for every album sold – around 7 dollars for each of the 38,000 sales.
Ben & Jerry’s also did some big promoting this week in honor of the album’s 30th anniversary. The gourmet ice cream makers just launched a special Bob Marley-inspired flavor, aptly named “Satisfy My Bowl.” The new treat features banana ice cream loaded with caramel and cookie swirls, as well as chocolate pieces shaped like peace signs. Satisfy My Bowl was created in partnership with the 1Love Foundation, and will satisfy lots of munchies on its September 15th debut in the Netherlands, Denmark, Sweden, Finland, Ireland, Norway, and the UK.