clipping.: ‘Get Up’ Music Video Review

clipping.: ‘Get Up’ Music Video Review

clipping.- ‘Get Up’ Music Video Review - FDRMX

clipping., the experimental rap group out of Los Angeles, has just released a new music video for their latest single, “Get Up.” The politically charged video is directed by Carlos Lopez Estrada and Cristina T Bercovitz, and it’s represented by Doomsday Entertainment. Estrada has collaborated with Capital Cities and Passion Pit in the past. Both Estrada and Bercovitz worked on other music videos off of clipping.’s latest debut album, CLPPNG. After releasing the mixtape, Midcity, last year to small, yet critical appraise, clipping. signed oddly enough to Sub Pop, which is known for representing some of indie rock’s greatest acts such as Fleet Foxes, The Shins, and Beach House.

The video is an obvious homage to the murder of Michael Brown. It’s a single camera shot depicting the final moments of one’s life after being shot. Daveed Diggs, the rapper of the three-piece group, appears in harsh red flashing lights. The camera slowly zooms in on Diggs’ face and the red lights turn to white during the chorus, which features guest vocals by Mariel Jacoda. After the camera pulls back, we notice a bullet wound in Diggs’ stomach. As the video progresses, the blood slowly engulfs the lower half of his chest. It ends with him having fear in his eyes as he falls down onto street pavement. The camera tilts up to reveal a desolate city street with a few onlookers casually walking by. It’s a terrifyingly realistic short take on the four hours Michael Brown laid bleeding in the middle of the street before being taken away by a local ambulance.

The song, which was released before the commotion in Ferguson, hints at gun violence and crime: “But the Glock cocked back, lay another body flat.” The video doesn’t try to overcompensate for the song as it invites Diggs’ lyrics and unique storytelling approach to the forefront. The flashing red lights correspond with the constant heart-rate alarm sound throughout the song. The video, which is more or less a visual design, allows for the experimental aspect of clipping.’s music to truly shine. It’s sincerely unique and a great way to utilize an artistic eye to get a political message across. It doesn’t necessarily add anything new to the Ferguson verdict or the civil unrest across the country, but it’s a musical and visual timestamp on the current upheaval.

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