Drake just released his surprise album, If You’re Reading This, It’s Too Late, a couple of days ago on iTunes. The album is expected to be Number 1 on the Billboard 200, and some are projecting it will sell over 400,000 copies in just one week. The official sales will be announced on February 15th, and if the album does sell over 400,000 copies, it will be the biggest sales week for a hip hop project since Eminem‘s album, The Marshall Mathers LP 2. In 2013, the album sold over 792,000 copies in its debut week. The Number 1 debut will also mark Drake’s fourth consecutive number one album; Thank Me Later, Take Care, and Nothing Was the Same all debuted at Number 1 on the music charts.
On Thursday night, Drake dropped If You’re Reading This, It’s Too Late. His full-length project featured 17-songs with guest appearances from Lil Wayne, PARTYNEXTDOOR, and Travi$ Scott. After Drake’s fans got over their initial shock from the surprise release, it seems his fans immediately purchased the album; a lot of them along with music critics are praising the seventeen-track effort for its lyrical content as well as production. Drake also premiered his 14-minute short film, Jungle, earlier on Thursday morning. The rapper has not revealed if he still plans on dropping Views From the 6, which is also expected to drop this year.
Besides Drake, other artists “pulled a Beyonce” and dropped unexpected albums. Last year, Skrillex dropped his first album, Recess, unexpectedly through a smartphone app and an iTunes stream. The EDM DJ put out one song at time, until all eleven tracks from his Recess album were revealed. U2 made music history by unexpectedly dropping their Songs of Innocence project on all of Apple’s devices. U2 fans, and anyone with an Apple device, where shocked when their album appeared on all music playlists; it featured production from Paul Epworth, Ryan Tedder, Danger Mouse, and other music producers. Unfortunately, the unexpected album release was met with a lot of controversy. There were a lot of people who expressed dissatisfaction when the album was placed on their device without permission. To make matters worse, some people were unable to delete the Songs of Innocence from their iTunes playlist, but, despite U2’s unsuccessful attempt to drop an unexpected release, most artists are getting great results from their surprise album releases. Beyonce’s unexpected self-titled project release managed to sell more than one million copies in less than a week of its debut.