Fall Out Boy and Charli XCX will headline Pepsi‘s Out of the Blue music program. The 100-day program will surprise fans with exclusive music experiences. Fall Out Boy and Charli XCX will break out into performances of their latest singles in an “out of the blue” setting. The event will begin on February 8th and end on May 18th. The Out of the Blue series will air a series of commercials set to air during the Grammy Awards on CBS. Charli XCX will perform “Doing It” at a block party, and Fall Out Boy will perform “Uma Thurman” in a record-pressing plant in Los Angeles.
One fan and three guests will be chosen each day to fly to a major music event over the next 100 days. The fans will have access to backstage passes, artist meet-and-greets, premier seating at the music award shows, access to rehearsals and sound checks, and more. In order to be eligible for the events, fans must follow Pepsi on Twitter and post a photo of any Pepsi beverage on Twitter using the hashtag #OutoftheBlue.
Fans will also be able to unlock behind-the-scenes videos each week by visiting this website. Some of the videos will be hosted by Grammy nominee Jhene Aiko. The first video premiered on YouTube yesterday. Eric Fuller, director of Pepsi marketing, spoke about the company’s Out of the Blue music event. “Pepsi’s goal every year is to be on the pulse of culture and work with an artist that embodies that out of the blue mindset,” Fuller said. He continued, “We wanted to celebrate the fan by dropping the velvet rope and bringing them into music moments only Pepsi can deliver.”
Fall Out Boy’s Pete Wentz said being able to perform one of the band’s songs in a record plant was a crazy experience. Wentz said it helped the band create more lanes that are not always accessible to them. Charli XCX said she was truly inspired by her Out of the Blue experience. She surprised a fan, her dad, and twelve of her friends with an impromptu performance. “We came up with the concept together, but I was excited when they [Pepsi] wanted it to be really raw like my live show,” Charli said. Pepsi said the company is looking forward to giving the fans these special music experiences over the next three months during their Out of the Blue series.