Jason Derulo‘s “Want To Want Me” is the Number 1 song on the UK Singles Chart, which marks the song’s fourth consecutive week at the top of the chart. “Want To Want Me” was able to accumulate over two million streams in just seven days, and it also sold over 50,000 digital copies. The rest of the Top 5 on the UK Singles chart includes Major Lazer’s “Leon On” featuring MO and DJ Snake at Number 2, OMI’s “Cheerleader” at Number 3, Deorro and Chris Brown’s “Five More Hours” at Number 4, and Walk the Moon’s “Shut Up & Dance” at Number 5.
Back in March, Derulo premiered the music video for “Want To Want Me” on the dating app Tinder. The singer said he believed the dating app was the perfect platform because it represented a unique way to promote his music video. Derulo also stated that dating apps are the future, and he wanted to be a part of the movement. “Social media and dating together is the new wave. It is the source of one half of the relationship in 2015, and I’m all about being part of the new wave. A lot of my friends and family members are on Tinder,” he said during an interview.
The success of “Want To Want Me” proves Derulo was correct in his assessment regarding the power of utilizing dating apps in order to promote music. The single also reached Number 1 on the US Dance/Mix Show Airplay chart, US Mainstream Top 40, EMA chart in South Africa, Official Charts Company in Scotland, Euro Digital Songs chart, and the O3 Austria Top 40. The hit single is on Derulo’s Everything Is 4 album, which was just released on June 2nd. His other projects include his self-titled debut, Future History, Tattoos, and Talk Dirty.
Derulo’s Talk Dirty album was released in 2014. It features the singles “The Other Side,” “Marry Me,” “Talk Dirty,” “Wiggle,” and “Trumpets.” Talk Dirtyentered the Billboard 200 Albums chart at Number 4, after selling over 40,000 copies in its first week. 2 Chainz, Tyga, Snoop Dogg, Kid Ink, and Jordin Sparks made guest appearances on the album. “Talk Dirty” (featuring 2 Chainz) sold over four million copies, and it went to Number 1 in the UK, US, Europe, Australia, Belgium, Germany, Israel, and Scotland.