We already brought you part one of our list of 15 things you probably did not know about Kayak, and now we’re back with part two! Check out eight more fascinating facts about the travel search engine that you definitely (probably) did not know below. You might be surprised by what you find out!
Number Eight: It Was the First Metasearch Site to Do Direct Bookings on an App
In an effort to prevent its users from being directed away to third-party flight booking websites, Kayak was the very first metasearch site. It let users directly book flights on a mobile app.
Number Seven: But It Doesn’t Want You to Book Your Travel Plans Directly Through It
Despite the fact that Kayak was a forerunner when it came to directly booking travel plans on a meta search site, its CEO, Steve Hafner, has said that his plans with the company were not for people to book flights there. Hafner confidently believes that the best place to book many flights is on airlines’ own websites and apps.
Number Six: It Was Originally Created to Increase Conversion Rates
In web-speak, conversion is the ratio of times a consumer finishes a transaction to the number of times a consumer begins a transaction but doesn’t finish it. Hafner envisioned Kayak as a way to make the process of going from metasearch website to airline website smoother and easier.
Number Five: The More It’s Used, the Better it Will Be
Hafner has said that one of his goals is to personalize the process of planning travel. In order to do this in the best way, he and his team need to analyze data from hundreds of thousands of consumers.
Number Four: One of Its Co-Founders Teaches at MIT
We already mentioned that Steve Hafner is a co-founder and current CEO, but another co-founder is Paul M. English. English is currently a part-time professor at MIT’s Sloan School fo Management.
Number Three: It Had a Television Advertising Snafu
The company briefly had a television advertisement on the show All-American Muslim on TLC. However, in 2011, Kayak decided not to renew the advertising contract because TLC was reportedly not transparent in terms of the show’s controversial nature.
Number Two: Its Blog Is Actually Really Great
Many companies have blogs for the sole sake of promoting themselves; this is not the case with Kayak. Their travel hacker blog is extremely helpful and can help users both optimize the way they use the site and plan vacations on the best budget.
Number One: Kayak Launched the World’s First Holiday Travel Hacker
It’s no secret that planning a trip during the holidays can be expensive and stressful. With that in mind, the company developed a Holiday Travel Hacker that allowed users to read tips and tricks to plan the cheapest and best vacation. We hope you enjoyed our list of 15 things you didn’t know about Kayak!