Nine West has been transforming the fashion industry for more than 35 years, and we are here to give you all of the juicy details! This company is famous for having all of the latest trends and fashion must-haves, and there is still so much more to learn about this surprising brand when you read on!
Number Seven: It All Started with a Thesis
The Nine West concept was originally a business school thesis paper, until it evolved into a wildly successful fashion brand. After Jerome Fisher saw the decline in the sales of shoes in New England, he figured he could make a profit from selling shoes at cheaper prices. Thus, he formed a partnership with Vince Camuto to create the Nine West footwear line.
Number Six: Building a Name
For 35 years, this company has remained at the top of the international fashion industry. They offer a variety of styles to as many as 69 countries, and plan to expand further. To date, they have sold more than 280 million pairs of shoes, and make more than $1 billion each year. Needless to say, they are a force to be reckoned with.
Number Five: Community Involvement
With the company’s wild success, a large portion of sales go towards charitable causes. They have contributed to the campaign “Fashion Targets Breast Cancer”, and created Nine West’s Runway Relief Program to endorse the cause.
Number Four: The Three Main Looks
A main goal for the Nine West brand is to create looks that appeal to a variety of customers, which is why they aim for the three main shopping “personas”. These include the “Sexy Professional” who is guilty of a night out on the town, the “Going Out” shopper with a special occasion in mind, and the “It Girl” who is at the front of all trends.
Number Three: The Loyalty Program
Like many of the fashion industry leaders, Nine West has hopped onto the loyalty program train. With their rewards system, 9WLOVES rewards, members enjoy free shipping, birthday surprises, bonus events, a monthly chance at a $100 gift card, and a point per dollar spent. Every 150 points earned gets you a $10 gift card. Plus, it’s free!
Number Two: Nine West Hits T.V.
This brand has dominated fashion culture, and has even made its way onto popular television shows. The brand was mentioned in the series Will and Grace and Futurama’s Movie, Into the Wild Green Yonder.
Number One: Company Evolution
Since the company was founded in 1983, it has undergone a lot of changes and fantastic expansion. Though it was only a small line of shoes sold in White Plains, New York at first, they are now a multi-billion-dollar company leading the industry with shoes, fragrances, handbags, accessories, and attire. We hope you enjoyed learning the seven surprising facts about the Nine West company!