Pepsi is one of our favorite cola options for a refreshing treat, rivaled only by Coca-Cola. However, there is much more to learn about this big boss of soda that even the biggest soda pop diehard might not know. To discover all of the shocking facts you never knew about this company, just keep on reading! Don’t forget to check back soon for our part two article, with the top eight things that you didn’t know about your bottle of Pepsi!
Number Fifteen: Brad’s Drink
Upon the creation of this favored beverage, it had a bit of a different name. It was initially called “Brad’s Drink”, having been created by drugstore owner Caleb Bradham. He changed the title in 1898 though we aren’t sure why.
Number Fourteen: The Pepsi Challenge
In 1975, the battle of the cola produced a large event of rivalry deemed the Pepsi Challenge. This marketing campaign encouraged consumers to choose which soft drink was their favorite: Pepsi or Coca-Cola. Sadly, the event ended in a tie, revealing that 50% of soda drinkers preferred Pepsi’s sweeter lemon taste.
Number Thirteen: The Faces of Pepsi
Over time, this company has been the favorite of a large number of celebrity endorsers. Some of the more popular faces of Pepsi included Michael Jackson, Beyoncé, Britney Spears, Jeff Gordon, and Sofia Vergara. In fact, the commercial she starred in was Vergara’s acting start.
Number Twelve: Cola in the Sky
In terms of creative marketing, this soda company soared above all of its competitors. They were the first soda brand to advertise in the sky, by using the styling techniques of talented jet artists.
Number Eleven: Soda for All
This company is unique in many ways, including making waves in bringing their market to a wide variety of people. During the times of immense racism in the business industry, Pepsi was one of the first companies to hire African American salesmen and executives and the first to target this audience of consumers, They were also the first American product to be sold to the former Soviet Union.
Number Ten: The Merger
The company responsible for the creation of this refreshing beverage is, not surprisingly, PepsiCo, Inc. What you didn’t know is that this company is also the key to the perfect snack, being the resulting company from the merger of Pepsi-Cola and Frito-Lay.
Number Nine: Delicious Deliveries
In terms of product transportation, this soda company was the first to modernize its methods. In a time where horse and buggy carts wheeled around most grocery products, Pepsi was the first to invest in big trucks. Don’t forget to check back soon for our part two article, with the top eight things that you didn’t know about your bottle of Pepsi!